Mobile Application, Social Media campaign, Digital Experience

Nissan Leaf – The Big Turn On

To support the arrival of the Nissan LEAF in Europe (the first 100% electric vehicle from Nissan), Nissan Europe and D2NA have launched «Nissan LEAF – The Big Turn On», a social movement that opened minds and thrilled audiences with a 100% electric digital experiences in France, the UK, the Netherlands, and Germany. The campaign was part of a wider initiative from Nissan aimed at convincing people to make the switch to 100% electric cars, through social media, digital experiences, and live events across 100 days.