Muoi Tran

About me

        • Director of Digital Program Management with 15+ years of experience leading high-complexity, cross-channel creative and digital initiatives across global brands and in-house marketing organizations.
        • Proven track record managing creative campaigns and multi-market rollouts across the U.S., Canada, and Europe.
        • Expert in driving end-to-end creative planning, execution, and production while ensuring on-time, on-budget delivery.
        • Strong background in agency and enterprise environments, with deep expertise in Workfront governance and cross-functional stakeholder alignment.
        • PMP, CSM, SAFe POPM, CPA1, and IBM AI Product Manager certified with a Master’s in International Business Strategy and a Master’s in Multimedia Production.


    LinkedIn: linkedin/in/muoigu/

     

Core Skills

  • Digital Marketing Strategy
  • Strategic Planning
  • Digital experimentation
  • Website Production
  • Digital Program Management
  • Digital Project Management
  • Social Media Optimization
  • Website Rollout
  • Agile & SAFe methodologies
  • A/B testing
  • Web Analytics
  • Cross-functional Team leadership

Certifications

  • IBM AI Product Manager Professional Certificate
  • Certified SAFe Product Owner/Product Manager (POPM), Scaled Agile
  • Salesforce Certified Platform Administrator (CPA1)
  • Project Management Professional (PMP), PMI
  • Certified ScrumMaster (CSM), Scrum Alliance

Education

  • Advanced Master’s (MBA-level equivalent) in Strategy and Management of International Business (ESSEC Paris)
  • Master’s in Multimedia Production and Electronic Edition (University of Paris 8)
  • Bachelor’s in Communication, Computing and Multimedia Technology (University of Paris 8)
  • Bachelor’s in Literature, Art and Human Sciences: Journalism, Social and Political Economics, Marketing (University of Nancy 2)