Muoi Tran

AT&T

Digital Marketing, Digital Production, Content Strategy

Working on the Wireless Accessories, AT&T Digital Experience in the Digital Merchandising Studio.

AT&T is the world’s largest telecommunications company, the largest provider of mobile telephone services. The online shop for phone accessories includes cases, screen protectors, & headphones.

https://www.att.com/accessories/

The Merchandising Studio brings ideas to life through creative, strategy, design, copy, and execution. The team has talented content strategists, producers, designers, copywriters, content and catalog implementers, quality analysts, release analysts.

My Role

Digital Management

  • Defining objectives and strategies for user experience and content.
  • Lead and manage the full lifecycle development and implementation of digital consumer marketing campaigns, promotions, content, and experience optimization projects for Wireless AT&T products.
  • Develop AT&T’s cross-platform strategic direction, improving digital experience through innovation.
  • Provide direction for graphic designers, copywriters, and front-end developers through content strategy, merchandising plans, and group meetings, helping to achieve site goals, by utilizing web best practices and clarifying strategic requirements.
Free Google Chromecast with Google Pixel 4a (5G)

Clarins

Global Digital Project management, Digital Strategy

Worked on the roadmap of both site launches and enhancements for Clarins and Thierry Mugler worldwide; helped streamline project management and communications process working with the regional and local teams.

Clarins Group is a French luxury skin care, cosmetics and perfume company, which manufactures and sells products, usually through high-end department store counters and selected pharmacies.

https://www.clarinsusa.com/

Thierry Mugler Parfums is part of the Clarins Groupe, creating disruptive fragrances, with incredible bottles like Angel and Alien.

https://www.muglerusa.com/fragrance/

My Role

Digital Management

  • Led the Global Digital team to launch new websites and rollouts in 25 countries, to increase conversions and sales.
  • Led process development for site launch and evolutions projects.
  • Maintained updated knowledge of new digital solution trends and contributes to IT digital strategy development.
  • Defined releases priorities to a third-party front-end integration team, dedicated for Clarins and Thierry Mugler websites.

United Nations

Webmastering, Social Media, Content Strategy

Worked with the Web Services Section to update
United Nations French language websites

The United Nations, Web Services Section (WSS) plays a key role in the Department of Global Communications’ mission of promoting global awareness and understanding of the work of the UN through the design, development, and presentation of the United Nations website.

https://peacekeeping.un.org/fr

https://www.un.org/zerohunger/fr/content/sustainable-food-systems

https://www.un.org/fr/sc/1540/

https://www.youtube.com/user/onuenaction

My Role

Digital Management

  • Provided translation services as needed, leveraging exceptional bilingual communication skills both written and spoken.
  • Maintained UN social media platforms, by creating and publishing highly engaging social media content to support and systematically grow the UN’s francophone social community.

Nissan

Mobile Application, Social Media campaign, Digital Experience

Nissan Leaf – The Big Turn On

To support the arrival of the Nissan LEAF in Europe (the first 100% electric vehicle from Nissan), Nissan Europe and D2NA have launched «Nissan LEAF – The Big Turn On», a social movement that opened minds and thrilled audiences with a 100% electric digital experiences in France, the UK, the Netherlands, and Germany. The campaign was part of a wider initiative from Nissan aimed at convincing people to make the switch to 100% electric cars, through social media, digital experiences, and live events across 100 days.

My Role

Digital Management

Creation of the social media application, booking platform and rollout in France, the UK, the Netherlands, and Germany.

Cinna

Website Design, User Experience, Content strategy

Redesign of the Drupal CMS based website

Cinna is a French manufacturer of high-end contemporary furniture, with exceptional design and decoration accessories.

https://www.cinna.fr/

French Navy

Website Design, Web Development, Content Strategy

Redesign of the official French Navy recruiting CMS based website.

Be in the Navy campaign allows you to start out as a recruit and, with enough skill, become an admiral of the French Navy. Officers in active duty order you to complete tactical challenges based on real missions. As you complete the tasks and challenges you move up through the ranks, unlocking extra goodies including augmented reality and mobile content.

https://www.etremarin.fr/

Bouygues Telecom

Social Media Application, Functional Design, Digital Production

Functional design and production of the
Facebook game “Save your friends”

Bouygues Telecom is a French mobile phone, Internet service provider and IPTV company, part of the Bouygues group. 

With this game, the brand aims to offer its community a moment of entertainment, prolonging an advertisement which highlights the directory’s back-up feature.
The game’s originality rests in the fact that you play with your actual Facebook friends, volleying profile information throughout each phase of the game.

Peugeot

Web Design, Web Production

Creation of Website showrooms for concept cars.

Peugeot is is a French automotive manufacturer that builds stunning concept cars that wow audiences at the world’s biggest motor shows and to showcase the brand’s future technology.

https://www.peugeot.fr/marque-et-technologie/concepts-car.html

Veolia

Website Advertising, Ad Design, Ad Campaigns

Creation of International banners campaigns.

Veolia Environnement is a French transnational company with activities in three main service and utility areas traditionally managed by public authorities – water management, waste management, and energy services.

Disneyland Paris

Social Media Application, Websites Rollout, Digital Production

Rollout of the websites ilsdebarquent.com

FWA Site of the day November 05, 2010

Once connected to the site www.ilsdebarquent.com, Buzz & Woody accidentally land in your profile and try by all means to get out of it, even if it means doing some damage and even scratching your friends by the way. As for Bob Parr and Elastigirl, aka the Incredibles, they cheerfully fight over your page. Finally, Sully & Bob (Monstres & Cie) are even ready to scare your friends to escape! Between the surprise of seeing Buzz Lightyear addressing your friends and seeing Mr. Indestructible use his strength on your profile photo, you will not be amazed!

Thanks to an innovative and unprecedented use of Facebook Connect, the device allows Internet users, once connected to www.ilsdebarquent.com, to see their favorite heroes navigate in a faithful reconstruction of their own Facebook page and interact with the elements of their wall. Personalization technology also offers different scenarios depending on whether the user is a woman or a man. Internet users have the possibility of fueling the “buzz” by sharing the experience with their friends, still via Facebook.