Muoi Tran

Digital Marketing, Digital Production, Content Strategy

Working on the Wireless Accessories, AT&T Digital Experience in the Digital Merchandising Studio.

AT&T is the world’s largest telecommunications company, the largest provider of mobile telephone services. The online shop for phone accessories includes cases, screen protectors, & headphones. 

https://www.att.com/accessories/

The Merchandising Studio brings ideas to life through creative, strategy, design, copy,  and execution. The team has talented content strategists, producers, designers, copywriters, content and catalog implementers, quality analysts, release analysts.

My Role

Digital Management

  • Defining objectives and strategies for user experience and content.
  • Lead and manage the full lifecycle development and implementation of digital consumer marketing campaigns, promotions, content, and experience optimization projects for Wireless AT&T products.
  • Develop AT&T’s cross-platform strategic direction, improving digital experience through innovation.
  • Provide direction for graphic designers, copywriters, and front-end developers through content strategy, merchandising plans, and group meetings, helping to achieve site goals, by utilizing web best practices and clarifying strategic requirements.